Wright State University Athletics Brand Guide

While Wright State University Athletics had this logo since the mid-1990s, there were no set guidelines on how to use it across various mediums such as merchandise, uniforms, digital branding, and so forth. Usage was inconsistent and therefore, a brand that audiences didn’t recognize. Add to the mix an outdated typography system that was not user-friendly.

As teams kept making regional and national appearances in tournaments, it was vital that guidelines be created to help staff and coaches create a consistent look in all approaches.

Launched in 2022, these guidelines have helped enforce a consistent approach to all items related to the Wright State Athletics Brand. The guidelines also introduced a typography system that was easy to use and assisted in making designs consistent.

When the audience sees Wright State, they know it’s Wright State.

Photography ©Wright State University Photo Team & ©Wright State Athletics